WOW! HOSPITALITY TRENDS SUMMIT - Casablanca, Morocco 2020


Our Honorable Speakers

Jillian Blackbeard

Africa Travel & Tourism Advisor

Jillian Blackbeard is passionate about tourism in Africa, and believes that sustainable growth can only be achieved through collaboration and understanding across the continent by private sector, governments, associations, international organizations and grass roots communities. She is an independent travel and tourism advisor, she is currently the business development manager for Rainmaker Digital and is collaborating with the World Tourism Forum Lucerne and Travel and Tourism Global Resilience Council. Jillian’s tourism expertise encompasses destination strategy, branding and marketing, wildlife tourism, circular economy, tourism product development, crisis and risk, aviation and MICE. She was the former Director for Africa at the World Tourism and Travel Council and the Executive Manager Marketing at Botswana Tourism Organization.

Mohammad Asfour

Head, MENA & Africa Regional Networks
World Green Building Council

As a green global citizen; Mohammad, Chaired the WorldGBC MENA Network and the Jordan Green Building Council. He served as a Senior Adviser at the USAID Energy Sector Capacity Building Program and as the Environment, Water and Energy Sector Lead at the USAID Jordan Economic Development Program. Mohammad, was appointed as an adviser to the Board of Trustees at the Princess Sumaya University for Technology, founded the Queen Rania Center for Entrepreneurship and worked on developing the concept behind El Hassan Science City. He also worked at the Jordan Investment Board and served as a consultant for UNDP, UNIDO, and USAID ‘s AMIR Program. He was appointed as a regional advisor to OECD’ s MENA Investment Program, chaired UNEP – SBCI’s Advocacy Committee and was a founding board member at Al Shajarah NGO. Mohammad also co founded Ahel Al Balad, which is a non-political grassroots’ movement that aims at spreading positivity in community through volunteering.

Zakaria Sadik

CEO and Co-Founder ALTO EKO, Morocco

Civil engineer specialized in energy and environment, he is the co-founder and former president of the NGO “Morocco Green Building Council”. It plays an important role in promoting sustainable construction in Morocco, its regional network MENA and under the umbrella of the World Green Building Council as a whole. Zakaria SADIK is also the CEO of the engineering firm ALTO EKO, he accompanies developers in taking into consideration environmental and energy concerns and in creating healthy and pleasant living and working environments. He has many achievements in Morocco and internationally in various sectors of buildings and neighborhood developments.

Wiam Samir

Projects Manager at Alto Eko and President of Morocco Green Building Council

Projects manager with a demonstrated experience of working in environmental development, she reinforced her engineering and technical skills with a master in Interdisciplinary Design for the Built Environment from the University of Cambridge. Wiam developed her national and international professional network through her involvement in the Morocco Green Building Council since 2015. Today she is the only female president within the World GBC network and continues to support developers of all types of projects through her daily work at Alto Eko. She has a diversified portfolio of projects from high-rise offices to housing, hotels and palaces as well as the largest university campus in Morocco. Wiam is delivering consultancy to her clients through the various professional accreditation she holds, among which HQE, LEED, WELL, Edge and BREEAM.

Hamid Guessous


Hamid graduated from the Ecole Speciale d’Architecture in Paris. In the 70s, his desire for intervention and creation wins and leads him to attend Atelier De Boiscouillé where he worked with various actors in the area of spatial planning. In 1980, under the aegis of Ministry of Housing and Urban Development of the Kingdom of Morocco, he headed the department of Urban Planning of the City of Casablanca, while a growing population. Hamid has leaded numerous initiatives at the Urban Agency and Plans Services. In 1983, after several highly esteemed accomplishments, he founded the architectural and urban office Archgues and conducts strategic projects across the entire Maghreb. Hamid is fascinated by the structure of the body, the superposition of the logical layers and strata.

Mamoune Guessous


Mamoune completed his architectural studies in Paris at the Ecole Speciale d’Architecture (ESA Paris-XIV). Graduated in 2009, Mamoune quickly develops a critical eye, moving from theory to practice; and, along with his training, he multiplies many professional experiences. His collaboration within teams of Atelier BLM in France for two years gave his career an international character and allowed him to open up to other cultures and know-how. The expertise of Mamoune is characterized by a very large concern for composition and a keen sense of materials and finishes.

Kamal Belghmi

CEO , BLUESTONE Hospitality Consulting

Kamal Belghmi having more than 30 years experience in hospitality and tourism, and in the development of mixed-use residential projects in Morocco, Kamal Belghmi founded BLUESTONE Hospitality Consulting in order to offer his expertise and know-how to developers, investors, owners and management companies. In that perspective, BLUESTONE’s mission is to elaborate development studies, market entry and expansion strategies for hotel operators and owners. Further, BLUESTONE service lines encompass Marketing and Financial Feasibility Studies and Asset Valuations. Its services also include strategic planning for business advice related to the acquisition and renovation and/or finishing of hotel assets. Moreover, Mr. Belghmi is a partner of Knight Frank, the world’s leading real estate consulting firm. He is also involved in the organization of the Hotelier Summit Africa with IDE India and gives conferences at Al Akhawayn University in Ifrane, Essec and other business schools in Morocco.

Piotr Kalinowski

CEO and creative director of the MIXD studio

Interior architect, known for designing hospitality spaces, offices and commercial facilities. For many years, he has been designing interiors for brands such as Novotel, Mercure, Hilton, MGallery and ibis Styles, but also for boutique hotels and restaurants or dynamic startups, such as intive and Codelab. Winner, together with the design team, of the International Property Award 2016/2017, the International Property Award 2019/2020, the Silver Medal A’Design Award, the Honorable Mention IDA Award and other awards, distinctions and nominations. Speaker at many hospitality and design/ interior furnishings conferences and events, including Warsaw Home fair, Lodz Design Festival, 4 Design Days, Hotel Trends Poland & CEE, Meeting Hotel. Active Instagram user, on which he reports his travels, design inspirations, shows interesting public interiors and the daily work of MIXD.